How to Promote Associate Programs With Pay-Per-Click Search Engines
by Marlon Sanders

Traffic Building Tools:

Word Tracker

WordTracker is a service that is designed to help you find the right keywords for your website. Keywords you'll use in your webpages and keywords to bid on with pay-per-click services like Overture and Google Adwords.

What Wordtracker does for you is primarily two things. It will show you how many times a particular keyword or phrase has been searched on in each of the major search engines. It will also help you find phrases or variations of your original keyword and show you how many people are searching on those as well.

Let's say you run a music site for club DJs. You enter "DJ" into Wordtracker and it will come back with a list of every search term entered using the term DJ ranked in order of the most searches. Using this, you'll find terms like "DJ school", "DJ training", "how to be a DJ", "DJ info" and so on. You'll discover exactly what people are typing in on the search engines. From there Wordtracker will then help you choose the keywords with the most searches but the least amount of competition from other sites.

Armed with this info, you can then take advantage of terms that your competitors haven't thought of and get a high ranking. You can also bid on those keywords in Overture and Google and probably get them for a very low bid.

Wordtracker is a subscription based service. You can sign up for as little as 24 hours, a week, a month, 3 months or a year. I'd suggest doing a little advance planning, make up your own keyword list and then pick a day when you can devote the entire day to working on it. Sign up for the free trial and get as much info during that day as you can. Once you've had a little success, you can come back and use the service again.

Also, make sure you sign up for their free Keyword report. It's included in the free trial by checking a box when you sign up. Wordtracker will email you the Top 500 search words every week. Reviewing this list regularly will help you think of new product ideas that people are already looking for.

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